Brands
My clients, past and present.
Agencies
My employers, past and present.
Commercial Strategy Director
Two Circles
London, 2025 (present)
Two Circles know fans best. Who they are, what they do and what drives them. Our platforms and services are trusted by over 1000 organisations, including The Premier League, Red Bull, UEFA, Visa, Nike, F1, the NFL, Arsenal and Amazon.
We help them grow audiences and revenues by helping them understand, engage and influence fans, through strategy, execution and intelligence.
Associate Partner, Experience Strategy
Gartner
London, 2021 - 2025
Gartner is the world’s leading research and advisory company.
We help clients make smarter and faster decisions through trusted insights, strategic advice and practical tools.
Marketing Lead, Customer & Private
PwCLondon, 2018 - 2021
We help companies break old habits and rethink outdated mindsets to help them truly transform.
My core capabilities include:
- Digital Strategy & Innovation
- Product/Service Design & Enterprise Architecture
- Digital Marketing & Customer Experience
- Project Management & Agile Delivery
- Omni-channel Campaign Management
- End-to-end Digital Transformation
Digital ConsultantAccentureLondon, April 2015
Accenture is one of the largest end-to-end providers of digital transformation capabilities in the world, helping businesses, organizations, and governments redefine how they serve connected customers and operate their connected enterprises.
- World's No.1 Digital Agency ( Econsultancy’s Top 100 Digital Agencies 2017 )
- World's Largest & Fastest Growing Digital Agency (AdAge's Agency Report 2017 )
- World's Leading CRM & Customer Experience Specialist ( Gartner Magic Quadrant)- World's Largest Digital Agency (Ad Age’s Annual Agency Report 2016)
- Leading in 12 Gartner Magic Quadrants and Forrester Waves for digital marketing
Account Manager, McDonald'sRazorfishLondon, 2013 to 2015
Part of Publicis Groupe, Razorfish is the world's largest interactive agency. Placed at the intersection of creativity, media and technology, they create experiences that build businesses.
Find out more in Campaign's 'Inside Razorfish' special here.
Awards:
Global Agency of the Year at 2014 Smarties™ Awards
FWA - Chicken Legend (Press: Adweek, Creativity Online)
Legends are made, not born. Razorfish aimed to prove the burger's legendary credentials by making it the star of an epic stunt in an amazing, one-of-a-kind feat that would make it a true cult hero. The stunt lives as a linear video on YouTube as well as an interactive video on McDonalds.co.uk, where you can direct your own cut by changing the camera angles and controlling the speed.
FWA - Great Tastes of America (Press: The Drum)
McDonald’s ‘Great Tastes of America’ celebrates the birthplace of the hamburger with five new American-themed burgers. Our online experience inspires you to try them, allowing you to create your own soundtracks, layering base tracks, drum loops, effects and iconic sounds from Chicago, Nevada, Texas, New York and Memphis.
Account Executive, Coca-ColaZoneLondon, 2012 - 2013
A full-service digital agency that helps brands thrive in a digital world.
Marketing Co-ordinatorAlbionLondon, 2012
A creative agency for clients who want to create game-changing businesses, brands and communications.
The AssemblyLondon, September 2011 – October 2011Deliver communications solutions by inviting an extended family of famous creative, strategy and production talent to work alongside the core Agency teams. This means every brief, every client and every budget gets a tailored solution.
Grey GroupLondon, August 2011 – September 2011A creative agency with advertising, digital, social, shopper, activation & production all under one roof.
Mccann EricksonLondon, June 2011 – July 2011McCann London is part of the McCann Worldgroup, with agencies in 160 cities in 111 countries. They are a global communications network offering expertise in Public Relations, Brand Identity, Relationship Marketing, Events and Promotions, Media Services and Advertising.
Cason NightingaleNew York, August 2009 – August 2009 & July 2010 – August 2010New York based creative communications agency.
MediaOceanNew York, July 2008 – August 2008Donovan Data Systems develops and provides advertising software and computing services for advertising agencies, media owners, advertisers, broadcast sales organizations and television networks.
The Charlie Rose ShowNew York, July 2007 – August 2007National U.S. current affairs television program
Brown Lloyd JamesNew York, July 2006 – August 2006Global, independent public relations firm
Abercrombie & FitchNew York, July 2003 – August 2006Retail, 5th Avenue flagship store, New York
Time OutNew York, July 2005 – August 2005Publishing. New York City's obsessive and comprehensive guide to impulsive entertainment.Not For Profit
Projects I love working on in my spare time
Digital Lead
Since 1986, Save a Child has been giving deprived children in India a fresh chance through long-term sponsorship. I designed and maintain our website, as well as providing advice on digital strategy.
Designed & Maintain Website
No trip to India is too big or too small for Louise Nicholson’s dedicated help. I designed and maintain her website, manage her CRM and provide advice on digital strategy.
Designed & Maintain Website
Nicholas Wapshott, my dad, brilliantly describes how a weird "non-interventionist" alliance of right-wingers, pacifists, and Stalinists stymied American involvement in the war against Nazi Germany, and how President Franklin Delano Roosevelt fatefully outfoxed them all.
- CONNECT
